21% of video viewers make a purchase.
26% of video viewers visit a store after watching the video.
21% of video viewers request more information.
Source: BIA/Kelsey User View Study, February 2010
We’ve all watched online video blossom from a novelty into a necessity. Simply put, video can have amazingly powerful results.
Video production is one of the most effective ways to bring in new customers and increase sales. When customers visit your website as part of their decision-making process, a video familiarizes them with your business and encourages them to take action.
YouTube and other services that deliver streaming videos have increased its popularity exponentially, and the business community is starting to understand the real return on investment it can have for them.
With each passing year web video plays an increasingly important part of an organization’s advertising, marketing, and branding strategy.
We can reuse or re-purpose existing footage, create video testimonials, business spotlight promotional videos, education and training films, web commercials, or marketing materials – all of which can be tailored directly to your target audience and demographic by reinforcing your company brand, showcasing a new product or service, or providing a public service such as “How to” videos that drive traffic and business back to you.
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