8 Ways Portland Area Nonprofits Can Engage Young Adults

The advertising agency TBWA/Chiat Day, with research partners, conducted a study which suggests that these solutions can engage young adults.

1 Take time to understand what motivates your 20-something audience.

2 Seed information in places the 20-something audience goes for news.

3 Make your messages social.

4 Show how corporations you work with help support your cause.

5 Overcome logistical barriers including; time constraints, skepticism that their involvement will make a difference, and a lack of opportunities to get involved.

6 Ignite creativity.

7 Start an L3C staffed by young adults.

8 Consider going open source.

Source: How to Engage 20-Somethings in Your Cause, Dagmar King, Marketwire August 2010, Guidestar News