Portland and SW Washington non-profits, web 2.0, and the next generation of video

Nonprofits in the Portland area are beginning to realize the power and impact that video can have, but have only scratched the surface of what it can really do for them.

As a nonprofit, there are countless numbers of “web-based” donors, volunteers, and clients out there that know next to nothing about your organization simply because they have not really seen it.  Professional video production for non-profits is about raising funds – but first that means raising awareness.  When the world sees what you are doing on the inside, the lives you are changing and the impact you are making, asking for and receiving support comes naturally.  You’ve seen commercials for non-profits airing on television for years, but airtime was always costly.  Today, airtime – online – is virtually free.

By introducing video in the form of captivating and interesting videos, video blogging (vlogging), short video updates via social media, user-generated ‘submit your own’ video contests, and creating a YouTube channel for your organization, you could be reaching audiences and potential volunteers that otherwise may have never discovered you.

Video for non-profits is about showing people all of the good you’re doing on the inside.  Most just don’t have the time to read and browse through your entire website, your printed materials, or stop by your office and see you in action. The next best thing to bringing someone in for a tour is to give them an online tour they can watch anytime and forward to their friends.